Dubai-based SHAHRUKHZ by Danube Properties, a 55-storey commercial tower named after Bollywood superstar Shah Rukh Khan, sold out on its launch day in Dubai. Spanning one million sq ft, the premium tower raked in over Rs 5,000 crore (AED 2.1 Billion), reflecting unprecedented demand for office spaces in the city.
The launch event, attended by thousands of real estate brokers and investors, marked a record in Dubai’s commercial property market. Despite being completed only by 2029, the tower’s instant sell-out underscores its appeal and the strong investor confidence in high-end real estate projects for sale in Dubai.
The developers organized a launch event for The SHAHRUKHZ commercial tower in Dubai, developed by Danube Group. The launch event on December 9, 2025, at the Dubai Exhibition Centre drew over 6,500 attendees, including top real estate brokers.
Bollywood superstar Shah Rukh Khan attended the gala and said, “To see a project of this scale in Dubai carry my name is both an honour and a reminder of how generosity and vision can come together.”
Of the one million sq ft tower, 9 lakh sq ft has been allocated for premium office spaces, reflecting high demand. Danube Group founder Rizwan Sajan hinted that similar celebrity-named projects could be planned in the future, making it a first-of-its-kind global real estate milestone.
In a surprising twist, Shah Rukh Khan cannot purchase an office in the very tower named after him. Bookings for the SHAHRUKHZ by Danube Properties opened two weeks prior to the launch, and all units were claimed before the superstar’s arrival at the Dubai Exhibition Centre.
The project has generated a massive response from investors, highlighting the strong demand for premium office spaces in Dubai’s commercial real estate market. The instant sell-out reflects both the tower’s high-end appeal and the growing confidence in celebrity-branded projects.
The SHAHRUKHZ by Danube Properties marks the first global commercial tower named after a celebrity, selling out immediately upon launch. This 55-storey commercial tower is one of the top tier projects for sale by Danube Group, which is sold out on launch day for over Rs 5,000 crore (AED 2.1 Billion). This first-of-its-kind celebrity-branded tower highlights Dubai’s premium real estate market and high investor demand.
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